A website is the center hub of the company and a central part of your marketing and brand creation exercise. Your appearance and usability are essential aspects of your company's success. Whether large or small, all companies know that your website is one of the most important marketing exercises. Customers or potential users visit a variety of websites in search of answers to their business needs or to purchase an offer of products or services. There are still some very simple mistakes, and easy to solve, that companies make on their websites.
For better user experience, here are some common mistakes in website Design that a Website Designing Company in Delhi- NCR should avoid to develop their online presence.
1. No clear call to action
The days when websites simply referred to content as endless descriptive paragraphs have ended. If visitors do not take any action on your website, you have lost them.
Once you have generated enough traffic on your website, the potential customer should be able to easily find a call-to-action button that can eventually lead to a form that they can complete. This will also help you track your conversions.
Taking into account the 4 simple elements of a call-to-action button- size, shape, color, and position, makes sure that the visitor can quickly access the information and reach their point of interest.
2. Poor Navigation
Many companies do not understand the need for good navigation. Although there are no fixed standards, the 3-click rule for better navigation is now widely accepted.
The design of the website by a Website Designing Company in Delhi is not enough if it does not provide the information that users are looking for. If we do not make navigation a priority, potential customers can have a very frustrating experience trying to find the information they are looking for … and if they cannot find it, they will leave your site quickly. It is important to increase adherence, which means that there are more visitors to your site for longer.
A good navigation structure should keep the visitor's attention for longer, which could eventually lead to more sales or business generation. Some tips for having an effective navigation structure include the use of icons, the creation of logical groups of information and the following navigation steps.
3. Unstructured Content
Content is the most important aspect of any website and determines traffic. Well, structured content is what will make any website a success or a failure.
The content must match the general theme of the site and be useful. It is forbidden to overload the user with information and we must give special importance to the way in which the information is presented. Most people only browse the information and only stop to see their points of interest.
Key points such as keywords, page titles, headers, sub-headers, etc. Become an extremely important part of the content that is generally overlooked. White space is one of the most important factors to consider in order guaranteeing the priority given to meaningful content and readability. In addition to readable content, margins, letter spacing, spelling, and grammar should also be considered.
4. The Inconsistency of Colors, Contrast, and Sources.
This is a crucial part of the Website design company that many websites do not consider sufficiently. A good graphical user interface would attract the user's attention, but in order to capture information, websites must use quality fonts, colors and contrast.
Colors and contrast can also be effective in organizing and defining the flow and hierarchy of a page. Search for good corporate websites to find out how they do it and also check the color contrast standards of your existing websites with available online tools. The ideal would be to design their color schemes taking into account the visually impaired or color blind.
5. Outdated Design.
Websites require a lot of maintenance, from updating your content to protecting your site. You or your Website Designing Company should actively monitor your topics and add-ons, beyond your automatic update options. You should also make sure to remove obsolete content, optimize existing content and fix broken links.
Jeewangarg.com is one of the best Web Design Companies in Delhi that offers web design services at the most affordable price. Website design services provided by jeewangarg.com are easily accessible and customized with a user-friendly interface and do not require any complicated installation or basic maintenance.